LOUIS XIII hosted an exclusive party in New York’s Chelsea neighborhood to celebrate the recent launch of THE DROP, a collection of miniature bottles reimagining the brand’s exquisite cognac. With winter fashion in full effect, the night saw a glamorous display of fur, red leather and the season’s latest wearable, as guests enjoyed DJ sets performed by Zack Bia and GETLIVE!.
Fida Bou Chabke, Vice President of LOUIS XIII Americas, kicked off the evening with a warm welcome and a toast to the crowd. “We created THE DROP because one drop is enough to understand everything that is hidden in our cognac: time and passion. We created THE DROP to be a cultural icon for the next generation. More than the product, we have brought the whole experience to life. It’s a different, but remarkable ritual,” said Anne-Laure Pressat, Director of Innovation and Sustainable Development at LOUIS XIII Cognac.
Inspired by THE DROP’s philosophy of spontaneous luxury and #MakeItYours empowerment, the pop-up experience was brought to life with large-scale video installations and a dedicated wall artfully displaying the bottles in a kaleidoscopic pattern, where influencers gathered for standalone photo ops. These immersive visuals showcased the versatility of miniature bottles as decorative objects and a new format of expressiveness and decadence.
There were appearances from DJ Vashtie Kola and Grammy-nominated artist Brent Faiyaz, as well as notable media personalities Young Paris, Olivia Palermo, fashion designer Timo Weiland, deaf actor and activist Nyle DiMarco and more. Again. A diverse crowd of creatives spanning interior design, entertainment, hospitality and fashion enjoyed mixed cocktails inspired by THE DROP’s color-coded bottles: Loud, Glow, Bold, Smooth and Bright. Influencers wore the jewel bottles slung over their shoulders, paired with the case and strap of THE DROP essential accessory set, with some even tying them around their wrists. One guest, in particular, mentioned the bottle’s resemblance to Victorian-style perfume bottles and luxury travel atomizers, noting that the bottle could easily adorn her purse or make a centerpiece on her bar cart. .
If you need a mood test, visit the LOUIS XIII website to find the perfect mood for the day.