Not all marketing techniques have catchy names. But I, like bucket brigade or pogo-sticking, offer titles that help them stick in people’s minds. Here are some techniques, named and unnamed, that members of the online small business community have found effective.
Use the Bucket Brigade technique in your writing
Your writing skills can impact the effectiveness of your online content, advertisements, and other marketing materials. And the bucket brigade is a technique that can be particularly useful, as Erik Emanuelli details here. After reading, head over to BizSugar to see member reviews.
Make your content more engaging with Pogo-Sticking in SEO
Pogo-sticking is another common strategy that many online content creators use to improve both SEO and engagement. Learn more about the concept and how to apply it to your own marketing in this 99signals article by Sandeep Mallya.
Redesign your website without disrupting SEO
A website redesign can freshen up your online presence. But some companies worry that it will undermine the SEO strategy they’ve worked so hard to create. Fortunately, there are a few tips that can help you successfully navigate this process. Read a guide in this PageTraffic Buzz article by Gajendra Rathore.
Find motivation for content marketing beyond SEO
Content marketing can definitely help with SEO. But if that’s the only reason you’re creating content online, the quality of your work may not really help readers. Instead, Robert Rose argues for different motivations in this article from the Content Marketing Institute.
Balance SEO with your marketing goals
In fact, SEO is often only part of a larger marketing strategy. So you need to balance your search functions with other strategies that suit your audience. In this Search Engine Journal article, Alexander Kesler digs deeper into this concept for readers.
Find and fix your content gaps
When creating content, you may sometimes notice discrepancies between what you provide and what readers actually need. These can form over time as content becomes outdated or due to simple errors. Neil Patel explains how to find and fix these gaps in this article.
Get links from great publications
The quantity and quality of other websites linking to your content or site can have a huge impact on SEO. You do not have full control over this item. But there are some things you can do to get big publications to link to you. Get tips in this SEMrush article by Alex Gopshtein.
Create engaging hashtags for your business
Almost all popular social media and content platforms use hashtags to categorize and promote content. But if you want to get real results with your hashtags, they need to be engaging. Learn more in this article from Pixel Productions by Pearl De Guzman.
Learn the basics of sales funnels
Sales funnels can put a lot of your sales functions on autopilot. This frees up your time to become more creative or learn new skills that can impact your business over time. In this Startup Bonsai article, Nicola Bleu shares many current statistics that can teach you more about sales funnels.
Use These Gestalt Principles to Improve Visual Branding
The visuals used in your marketing materials must have an impact on the perception that customers have of your brand. But there’s a lot of psychology involved in that. So learning the Gestalt principles of perception can help. Read a quick guide in this Crowdspring article from Rizza DC. Then see what BizSugar members are saying about the post here.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: firstname.lastname@example.org.
Image: Envato Elements
More in: Marketing Strategy