Etsy Names Its Own Colors of the Year and Trend Predictions for 2023

Etsy recently named its official colors of the year and previewed color trends coming in 2023.

The two colors chosen are indigo and honeycomb, which Etsy describes as “bringing out the sparkle in each other”. Exploring a theme of duality is why Etsy is offering two colors instead of the usual, which is a design trend they expect to dominate over the next 12 months.



Etsy Colors of the Year 2023

In a statement on Etsy’s website announcing the color choices, the company said, “A beautiful blend of blue and purple that represents wisdom and intuition, indigo carries both a strong tone impactful and futuristic, while the honeycomb brightens up a room and reminds us to appreciate and protect the intelligence of nature that exists all around us.

Etsy also shared how they’ve been watching the growing trends, saying, “Etsy sellers are at the forefront of the global digital economy, and we’re watching these new trends bubble up in real time. And by buying directly from manufacturers and vintage sellers, accessing trends has never been easier, with so many items available at all price points.

Etsy isn’t alone in picking a color of the year. Small Business Trends recently wrote about Pantone – the world’s leading source of color expertise – choosing Viva Magenta as its color for 2023. The crimson red tone “vibrates with vibrancy and vigour” according to Pantone experts, who add: “It is a shade rooted in nature from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a thrilling color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

2023 Etsy Trend Predictions

Trends coming in 2023 have also been discussed by Etsy, which believes the theme of duality will dominate. The company explains: “With trend cycles faster than ever, the concept of duality emerges as a key theme for 2023 – as multiple (sometimes seemingly opposing) trends show they can co-exist at the same time. And the best part is that in today’s world, it’s not one or the other; buyers can embrace a mix of whatever styles speak to them.”

Examples of the trend include a renewed interest in statement marble for the likes of custom-carved sinks, vintage bookends and candle holders. Fusing shapes is another 2023 trend according to Etsy, with the majority coming in the form of home decor pieces.

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Picture: etsy


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