How 4 leaders are establishing greater transparency in their companies

How 4 leaders are establishing greater transparency in their companies

The future of work demands that companies prioritize transparency. This is the key to building trust with employees and customers while meeting modern expectations. But to capitalize on it, you need to make transparency the foundation of your corporate culture.

Why? Culture influences habits and behaviors, and it also impacts the policies and decisions of many management teams. When transparency is woven into your culture, it will affect every aspect of your operations.

As employees and customers navigate the post-pandemic world, you need to make greater strides in maintaining a transparent company culture. Here’s what other leaders are doing to build transparency in their own companies:

1. Set clear objectives that are built in collaboration with the teams: Bob Marsh, Chief Revenue Officer at Bluewater

Difficulties quickly arise when transmitting goals from the top of the organizational chart, says Marsh. This can leave employees in the dark about how their contributions fit into your business strategies and wondering if they have ownership of their own work. Resistance will soon follow, and you could find yourself dealing with a myriad of issues (e.g., departmental silos, employee disengagement, rote executions).

“When everyone is involved and has a voice, it’s much easier to get everyone to achieve results as a team,” says Marsh. “Once goals are set, transparency is needed to help people understand where they are at as a team so they can celebrate success or course-correct together.”

Marsh also believes that such an approach to goal setting helps establish a coaching culture because managers are clear about goals and can explain how day-to-day work contributes to results.

The transition to a collaborative approach to goal setting is not without challenges. You have to find a balance. Bringing your whole team together for goal development isn’t about building consensus, according to Marsh. You don’t give up on something just because an employee disagrees with what was offered. Input is important and can help shape your decisions. It can even bring to light an idea that would otherwise go unnoticed. But the leadership has the final say in the final decision.

2. Provide customers with practical advice from a place of deep expertise: Barbie Adler, Founder and President of Selective Search

As the leader of a matchmaking business, Adler understands the importance of building a business on integrity, transparency and trust. Clients trust her team to help them find love, which means they need to feel comfortable sharing the most intimate aspects of their lives. And because clients rely on Select Research team members for expert advice, holding back will not lead to success.

Transparent guidance should be built into your service, as well as every interaction a customer has with your brand. Adler’s team demonstrates this through ongoing coaching sessions with the company’s clientele.

“Once we begin working with a client, our Meet Your Future™ process brings an even greater level of transparency to the relationship with clearly defined milestones, comprehensive timelines, and detailed documentation of progress,” Adler says. “As clients work closely with their matchmakers, the significant impact of transparency becomes even more evident through our ongoing coaching sessions. These open discussions provide valuable, direct and honest feedback to identify trends and issues. dating patterns that could hinder long-term relationship success.”

3. Develop strong processes for setting expectations with team members and partners: T. Scott Law, Founder and CEO of Zotec Partners

By law, the most effective way to bring transparency to business is to do it through your processes.

“Through robust processes, our internal team members and external partners know exactly what to expect from us and when to expect it,” he says. “Through these processes, our healthcare provider customers have a clear view of the complete financial experience. And with that transparency comes overall trust, alignment, satisfaction and success – a true partnership.”

Building, validating and evangelizing processes requires a methodology, according to the Law. At Zotec, team members: (1) document what they do, (2) ensure they understand the process and recognize its overall importance, and (3) hold themselves accountable for proper implementation. work.

The law certainly recognizes the provisional nature of trials. The Zotec team is always looking for ways to improve its processes as technology and talent evolve within the organization. With solid processes in place, it’s rare for anything to go wrong. When this is the case, Law explains, you can more easily adapt and adjust accordingly. Processes are in the middle of people and technology for a reason: they hold the two together.

4. Strengthen operational transparency through internal and external communication: Shobhana Viswanathan, Marketing Director at Mavim

For Viswanathan, creating operational transparency requires effective communication. Leadership teams should share revenue goals, budgets, and business strategies with employees to drive performance and build engagement. They must also communicate a company’s mission, values ​​and purpose, not to mention the value of products or services, with customers and partners.

“I lead a global team spanning three continents spanning marketing and business development,” says Viswanathan. “Communicating business goals and strategy to the team is important to me so that I can build trust and achieve the best performance. Transparency can help the team feel included and committed to business goals and empowered even when times are tough.”

Transparency doesn’t mean sharing every detail, of course. Leaders need to know when to share and when to hold back. Effective communication means achieving balance and providing context for decisions. This way people can see for themselves why things are the way they are. Internally, Viswanathan holds regular town hall meetings to encourage questions, facilitate discussion and foster trust. She also uses the Scrum methodology to help identify pain points, manage change, find solutions, etc.

Transparency is what employees and customers expect from companies these days. By following the tips of these four leaders, you can boost your business transparency and maximize your success.

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