How Formula 1 became fashion’s favorite sport

How Formula 1 became fashion’s favorite sport

As F1 has become increasingly successful internationally and online, and its drivers increasingly involved in the fashion space, trends have also started to shift towards sports. . On the fall/winter 2022 fashion shows, motorcycle and racing-inspired silhouettes, like color-block quilted leather jackets and gloves as well as helmets, appeared in some of fashion month’s most important shows, including Dior, Balmain, David Koma and Coperni. In May, Chanel held its Resort 23 show on the beaches of Monte-Carlo, close to the iconic Monaco Grand Prix since 1950. For the collection, creative director Virginie Viard designed racing suits and glamorous mechanic suits, in sequins and tweed. She also featured checkered flag designs and helmets printed with the number five on them. The trend continued the following season, with Ferrari and Stella McCartney both featuring racing suits in their S/S 23 collectionsand brands such as GCDS, Dion Lee, Eytys, Balenciaga, Courrèges and Diesel all included parts similar to those worn in motorsport.

Perhaps even more influential are the fashion personalities who were only too ready to embrace the trend. Dua Lipa donned Givenchy running gear during her recent trip to Japan, and Rosalía wore motorcycle-inspired looks throughout her Motomami World Tour. Content creators Emily Sindlev, Camille Charrièreand Chiara Ferragni have all, too, added to the racing craze with their outfits, major mass fashion brands like Zara launches motorcycle styles of their own to their offers over the past few months.

So far on the fashion circuit, however, many trends have leaned more towards bikercore than specifically F1, but the Fashionista editor and F1 fan India Roby predicts a transition to “motorcore” any day now. “People are lumping all motorcycles and racing cars together into one big trend right now, but we’ll probably see more people singling them out soon,” she says. “I feel we are close to a fashion breakthrough in F1.” According to Roby, with the hype surrounding the sport currently at an all-time high as we approach the end of the 2022 season and the fifth season of Drive to survive on its way, the combination of F1 fandom and fan fashion is about to explode. And when it does, she says vintage merchandise — like Ferrari varsity jackets, one-piece utility suits, team-branded balaclavas and caps — will be impossible to miss.

Obviously, anyone who still thinks that modern F1 starts and ends with track racing is seriously mistaken. And as Roby hinted, the connection between sport and the fashion world isn’t about to end anytime soon. Gaur says interest in the pilot style is the highest since she launched @hamazinglew. “When I started posting on Lewis in 2018, I was the only such F1 page on Instagram,” she said. Now, ID accounts are commonplace for virtually all drivers as well as their partners, who often end up becoming influencers themselves. (See Charlotte Siné, Isa Hernaezand Carmen Montero Mundt for proof.) “I personally think it’s great to see in a sport that has been so narrow-minded in its ideologies,” says Gaur. F1 is changing and, in turn, becoming more inclusive and much easier to engage with, especially for fans who didn’t grow up watching the races. At the rate we’re moving forward, it won’t be long before fans start coming to the sport for apparel. Once they hear the fast cars, I guarantee they’ll be hooked.

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