Your small business wouldn’t be what it is today without your valued customers. The holiday season and New Years can be a perfect time to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas.
Why is it important to thank loyal customers?
Thanking customers can be an easy way to build loyalty in your business. If you show your appreciation in a tangible way, customers may be more likely to continue buying from your business and engaging with your content or initiatives.
Top Examples of Small Business Thank You Messages to Customers
If you’re looking to build customer loyalty and show appreciation to your customers, the following ideas can help. Some may work specifically for long-time customers, while others may appeal to both new and returning customers. Here are some ideas and templates to get you started.
1. Thank you for supporting my small business
Expressing gratitude doesn’t have to be rocket science. A proven way to share warm greetings with your customers is to thank them for their support after every purchase. You can send a thank you email or include a little note with their order.
As a small business, every order means a lot to us. From the bottom of our hearts, thank you for supporting our operation and shopping small this holiday season.
2. We appreciate you, dear customer
Thank you messages can also go further for those who have done repeat business with you. Send special notes or emails that aren’t related to a specific sale to make your business stand out.
Just wanted to send a quick note to say we appreciate your business. No matter when you last purchased from us, we wouldn’t be where we are today without your support!
3. Thanks to a loyal customer
Thank you notes to valued customers can be even more special if they are handwritten. You can send handwritten note cards during the holidays or simply mail them during a slow time for your business.
As one of our most loyal customers, you are a big part of why our business is where it is today. So we wanted to share a special [promotion/update] with you! [Promotion details]
4. Customer Appreciation Badges
Customer appreciation badges can include physical buttons or even digital stickers. They can include titles like “valued customer” or “brand ambassador,” to thank your most loyal followers for their continued support.
We wouldn’t be where we are without you – proudly display this badge as one of our top customers!
5. Enjoy a discount on your next purchase
True gratitude is great, but it also pays to deliver real value to your best customers. Remember to thank them by sending a discount code or coupon that they can use on a future order.
We are so grateful for all of your continued business over the years! As a thank you, take advantage of this discount code for [percent] on your next purchase!
6. Thank You Treats with Purchase
You can also show your gratitude by including a small token with their order. It can work in person or online; just include a short note to explain.
Thank you for shopping small this holiday season! Enjoy this extra gift on us as a token of our gratitude.
7. Samples at special events
Businesses with a physical location could invite loyal customers inside for a special shopping experience that also includes free samples. This can encourage future purchases while expressing your thanks.
As one of our most loyal customers, we wanted you to be the first to know: we’re having a special event on [date/time]. Visit us to take advantage of free samples of [product] and mingle with others [company name] clients!
8. Social media posts and giveaways
Social media can be the perfect place to express yourself through a large customer base. Consider giving a gift with your heartfelt thank you message.
Wow! 100,000 subscribers. To share our appreciation for each of you who follow our content, here is a gift for [giveaway details].
9. Thank You Stickers
Small trinkets like stickers are inexpensive. But they add just enough specialness that your customers are likely to remember the experience.
We’re stuck on you! Just wanted to thank you for supporting our small business this holiday season!
10. Private or Hourly Sales
If you want to create a truly positive experience that makes your best customers feel appreciated, consider offering special hours just for them. Send an e-mail to your best customers to invite them to a private sale or to hours reserved for loyal customers.
We invite all our best customers to a special shopping event! [Hours/details] Enjoy exclusive offers and a unique shopping experience as a thank you for your loyalty.
What to Include in a Customer Appreciation Social Media Post
Commercial posts on social media often get lost in the shuffle. To make your sincere thank you stand out to your followers, include the following:
- True emotion: Give them a behind-the-scenes look at how much you value their support. Include photos or videos and a message from the heart.
- The impact of their support: What have you been able to accomplish with their support? If it was your best year for sales or if you were able to hire or move to a bigger location with their support, explain how their patronage made those moves possible.
- Assess: If possible, add a discount code, giveaway, or other form of contribution to your post. This not only encourages interaction, but it also returns the favor they have shown you by supporting you over the years.
- Personal answers: Once you post your first posts, you may receive comments or interactions from those who follow you. Show your appreciation to everyone by responding personally.
Does customer appreciation improve customer retention?
Business retention involves many elements, from creating a positive experience to ongoing interaction with customers. Customer appreciation can definitely help, adding a personal touch to the relationship and making customers feel valued and appreciated.
Should small businesses thank their customers throughout the year?
Yes, companies can thank their best customers and stimulate future purchases at any time during the relationship. After the first purchase, send a thank you email. During the holidays, offer a handwritten thank you note. When they sign up for a loyalty program, go the extra mile with free gifts or incentives.
Image: Envato Elements
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