How to Start a Blue Moon Estate Selling Franchise in 2023

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Blue Moon Estate Sales was established in 2009 with a mission to set new standards in an unregulated industry. The need for a real estate sale usually arises at a particularly stressful time in a person’s life. A person may relocate, downsize, or manage the property of a loved one. The ultimate goal of the brand is to effectively minimize this stress and maximize results.

Helping people is what drives Blue Moon Estate Sales, and the brand prides itself on providing excellent service to both its clients and clients. Real estate sales are big business, and this franchisor has made it a science. The foundation she has built supports a reliable and repeatable business model that has proven to result in excellent sales, loyal customers and successful franchisees.

A Blue Moon Estate Sales franchise offers a tremendous opportunity in a growing and in-demand industry. In 2021, 6.5 million existing homes were sold in the United States. For years, real estate sales have been handled by small, unregulated companies with varying results. Blue Moon Estate Sales experts train franchisees extensively on the ins and outs of successful marketing, acquiring new business opportunities and making sales. With millions of baby boomers in need of estate liquidation services, this franchise opportunity offers aspiring franchisees the most opportune time to start a career in this industry.

Families today are much smaller but own many more things – often more than can reasonably be passed on to loved ones. By leveraging Blue Moon’s comprehensive market support, comprehensive training, and reliable strategies, franchise owners can expect a high return on investment in one to two years – along with steadily increasing returns. every year. Very few companies exist in this franchise segment and Blue Moon was the first to focus solely on real estate sales.

Blue Moon continues to set itself apart by offering franchise applicants all of the following.

  • A low start-up cost with more for your money.
  • Large protected territories.
  • Minimal inventory.
  • A low investment.
  • Brand trust and recognition.
  • A loyal audience of loyal customers.
  • An extensive web presence.
  • Friendly and supportive staff.
  • A proprietary digital platform.

Blue Moon’s highly scalable home business model requires minimal space to store supplies and offers significant benefits including the following.

  • Home business.
  • Flexible working hours.
  • No accounts receivable.
  • A loyal and direct clientele.
  • Effective multi-channel marketing.
  • A proven sales management process.
  • A proven customer onboarding process.

Blue Moon believes in going into business for yourself, but never by yourself. With this franchisor you will receive the following.

  • Complete and practical training.
  • Ongoing educational resources.
  • Maintenance of the franchise site.
  • Specialized support from a team of experts.
  • 24/7 access to a private peer community.
  • Networking and sponsorship opportunities from sister brands.
  • Annual conferences.
  • National accounts.

Related: Downsizing, death, divorce and debt are the 4 “D’s” of this estate-sale Franchise

How much does a Blue Moon Estate Sales franchise cost?

To open a Blue Moon Estate Sales franchise, here are the financial requirements, necessary cash flow, and common franchise fees associated with owning a business.

Initial franchise fee: $19,500 to $52,000.

Initial investment: $40,950 to $85,525.

Net worth required: $100,000.

Cash requirement: $50,000.

Royalty: 5% / 7.5%.

Advertising fee: 1%.

Duration of the contract: 10 years.

The Blue Moon Estate Sales Franchise does not offer in-house financing to applicants, but maintains relationships with several third-party financing sources that offer financing to cover franchise fees, start-up costs, equipment, inventory, accounts receivable and payroll. For the latest information, please see Section 7 of the FDD Blue Moon Estate Sales for explanatory notes and additional franchise information.

Related: Help seniors transition to a new life

Support and training offered by the Blue Moon Estate Sales franchise

The Blue Moon Estate Sales franchise includes a team of highly experienced professionals working to support every Blue Moon franchisee across the country. The two-week training program covers all industry disciplines. The brand teaches proper marketing techniques, sales, event set-up and planning from its extensive up and down-stream marketing platform, as well as item evaluation and identification processes, strategies pricing and more.

Blue Moon constantly invests in online marketing platforms that generate leads for every franchise owner. It also connects franchisees to an innovative sales platform that integrates social media, email, rewards and sales data marketing – all in one place.

The brand support team handles franchise development marketing to recruit new owners, corporate-level marketing to build brand awareness and credibility across the country, and marketing for current owners to increase brand awareness and local business success. Franchisees can count on the marketing team for the training and resources necessary to communicate effectively with consumers, customers, referral partners and other members of the local community. The marketing team is responsible for organic and paid efforts, including but not limited to: website development, search engine optimization, advertising and analytics, graphic design, social media , writing, print, radio, podcasting and video development.

How can you find more details about the Blue Moon Estate Sales franchise?

Managing real estate sales is fast, fun and hard work. Blue Moon is looking for candidates who are energetic and ready to succeed. Whether it’s for the love of history, resale, collectables, antiques, art or vintage objects, the passion for this profession is essential. It is also important to remember that Blue Moon clients often experience stress that accompanies major life changes.

With this in mind, the ideal brand candidate has the following characteristics.

  • Exceptional ethics.
  • High energy and dynamism.
  • Strong communication skills.
  • Respect and compassion for others.
  • A willingness to follow a proven system.
  • A passion for the industry.
  • An entrepreneurial spirit.

Each Blue Moon Estate Sales location is home-based and franchisees can set their own hours. With no brick and mortar requirements, there are no mandatory hours of operation that would prevent someone from staying in a retail environment. Rather than a storefront, Blue Moon’s sales are made at its customers’ homes, and only minimal space is required for supplies.

Blue Moon Estate Sales is one of the few franchises that strikes all the right chords with people looking to earn a good living while making a difference in the lives of others. If you don’t mind getting your hands a little dirty, working some weekends, and serving your community, you might be exactly what the company is looking for.

To request more information on franchise ownership, please visit the Blue Moon Estate Sales brand page here on Entrepreneur.

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