How to turn Black Friday into Take Back Friday

How to turn Black Friday into Take Back Friday

While many brands and retailers go all out on Black Friday to sell, sell, sell, some are using the day to reverse sales by halting sales activity, allowing re-commerce, or taking back old merchandise for new ones. to recycle. FashionUnited has highlighted some of them for those who want alternatives to overspending and overspending.

Take Back Friday by Teemill

Recyclable t-shirt by Teemill. Picture: Teemill

Leading the way, circular economy platform Teemill is working with its community of 10,000 stores to ask customers to return Teemill-made clothes they no longer wear as part of its #TakeBackFriday campaign.

Returned products are then used to manufacture new products using Teemill’s innovative Remill technology. Customers will be rewarded with a £5 credit to spend on future purchases of circular economy products.

“Black Friday is a symptom of how trash has been woven into the workings of our world. Products were designed to be thrown away, which means the only way to create growth is to make and sell more products and create more waste. It fuels climate change and destroys nature,” Teemill co-founder Mart Drake-Knight comments in a statement.

Circular organic cotton t-shirt by Teemill. Picture: Teemill

“We built Teemill to solve this problem. Our products are designed from the start to come back and be remade, which means that instead of creating waste, we create new products from it. Doing the right thing shouldn’t cost much, which is why we’ve made the platform free because we want to encourage everyone who cares about these issues to have the chance to co-create a more sustainable future with us” , adds Drake-Knight.

After working for many years to design a circular supply chain, the company which started as a fashion brand called Rapanui in 2008, was relaunched as the platform Teemill in 2018. Using only materials reclaimed natural materials (no plastic), even for packaging, Teemill creates value from waste and takes responsibility even after a product’s life cycle has ended.

The UK-based company currently works with over 10,000 brands, including global NGOs and businesses, media outlets, online content creators and influencers, providing a platform for circular design and channel design. open access supply. Its users include Greenpeace, WWF, BBC Earth, Google, Selfridges, Fortnum and Mason and Lush.

To date, Teemill has diverted 30,000 kilograms of organic cotton from landfill, avoided 1 million kilograms of CO2e emissions and saved 586 million liters of water through its Remill process which transforms returned products into new high quality, all of which can go through the same process over and over again. Teemill’s goal is to take back 100 million items by 2027 and Take Back Friday is a way to get consumers involved.

Buy Back Friday by Raeburn

Redemption Friday. Image: Raeburn

UK-based fashion studio Raeburn will empty its flagship store at 2 Marshall Street in Soho, London, of current season stock on Friday so circularity partner Responsible can turn it into a re-commerce hub Buy Back Friday. Consumers can bring in men’s and women’s items from Raeburn and other high-end streetwear brands to have them authenticated and appraised on-site for monetary exchange. Visitors will also receive tips on how to assess their current and future wardrobes with a focus on intentionally keeping clothes in rotation and out of the dumps for as long as possible.

“We’ve always had an opposing view of Black Friday – one of restoration and repair,” Raeburn founder and designer Christopher Raeburn commented in a press release. “Traditionally, we close the store on this day to encourage a sustainable mindset: buy less, but buy better. We took it a step further this year by engaging the responsible team to educate customers on proactive steps they can take to make purchases that keep the product in circulation for many years and many new owners.

“All parts collected will go through our high-end refurbishment process. We’ll ozone clean everything and make high-quality repairs, so every part looks like new when delivered in minimal, plastic-free packaging to the next customer through our responsible re-commerce store,” explained the responsible CMO Ciaran Jordan.

Green Friday by Deuter

Elephant conservation project. Picture: Deuter

German outdoor brand Deuter is encouraging less consumption in favor of conscious shopping and sustainable actions by turning Black Friday into Green Friday. From November 25 to 27, 2022, Deuter will donate 10% of its turnover from online sales to the European Outdoor Conservation Association (EOCA) for the “Strengthening Human-Elephant Coexistence” project in Ghana.

The money raised will help improve and restore the habitat of the African forest elephant, which is threatened with extinction. Trees will also be planted and around 5,000 people educated about the value of elephants to the ecosystem of Kakum Conservation Area. In addition, around 500 farmers will be trained in best farming techniques and practices.

Backpack repair service. Picture: Deuter

To extend the life cycle of its products, Deuter also traveled to different cities in Germany to repair backpacks directly in retail stores.

SWAP Friday by Freitag

Freitag’s SWAP initiative. Image: Freitag

The Swiss bag manufacturer Freitag will not only close its physical stores as in previous years on Black Friday, but for the first time also its online store on this day. Instead, those interested can either redeem their bags on the SWAP platform or do so face-to-face at all of the brand’s physical stores from Zurich to Tokyo.

Freitag also partners with like-minded brands like Raeburn (see above), Dutch denim pioneer Mud Jeans, Swedish minimalist fashion brand Asket, Spanish vegan sneaker brand Flamingos Life, clothing brand Seattle Surfing and Yoga Oy and others that will also be closing. online stores during Black Friday and are rolling out various initiatives and constructive actions for fair and sustainable ways of doing business and consuming instead.

Other fashion brands boycotting Black Friday discounts can be found here.

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