Jägermeister unveils a capsule collection with 474co

German spirits brand Jägermeister has launched a limited-edition capsule collection in collaboration with Manchester-based high-end streetwear and athleisure fashion brand 474co.

The 14-piece 474co x Jägermeister streetwear capsule is inspired by Jägermeister’s iconic stag mark and its German meaning “meister hunter”. It includes a vegan leather and organic wool varsity jacket, a denim jacket and a range of t-shirts, sweatshirts, hoodies, jumpers and hats with the embroidered stags that encapsulate Jägermeister’s signature 3-bar style and 474co.

Image: 474co x Jägermeister

All garments were made in Portugal and are 100% organic cotton, except for the denim jacket, which is made from 100% cotton, and the varsity jacket, which is made from vegan leather and organic wool. The collection also uses eco-friendly dyes for its vibrant pops of color.

Christian Stindt, Chief Marketing Officer at Jägermeister, said in a statement: “After the international success of last year’s ‘Best Nights streetwear Capsule’, we want to bring the nightlife scene to a sequel streetwear capsule, telling the history of the Meisters of 474 founders and friends Maxwell Ona and Williams Adeho.

“We are proud to officially announce this one-of-a-kind collection with the Manchester fashion label, who have crafted a unique, sustainable and ethical limited edition, genderless streetwear capsule.”

Image: 474co x Jägermeister

Maxwell Ona, Creative Fashion Designer and Founder of 474, added, “We are thrilled to release our first-ever limited-edition fashion collaboration with Jägermeister. We have focused on creating sustainable streetwear clothing that is stylish with luxury qualities yet ethical and eco-friendly.

“The 474co x Jägermeister capsule collection characterizes our brand philosophy and conveys the message of following your own personal style, choosing how to project it and standing out from the crowd. The pieces are hybrid, they can be the outfit to wear in the evening and for a casual everyday outfit.

The 474co x Jägermeister capsule collection is available on the Jägermeister website jagershop.co.uk and the 474co online store www.474co.com/474coxjagermeister.

Image: 474co x Jägermeister
Image: 474co x Jägermeister
Image: 474co x Jägermeister
Image: 474co x Jägermeister
Image: 474co x Jägermeister

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