Once you’ve tackled the mental world, it’s time to move on to the physical world. If you have a fairly simple secondary activity on the Web, you will have very limited physical needs.
“I just needed a laptop, a logo, and a website,” says Julie Bee, president and founder of BeeSmart Social Media and Lead From Anywhere in Charlotte, North Carolina. “I bought them with personal savings.”
An information-based lateral hustle has this advantage. However, depending on your deliverable, you may need a more complex physical structure to accomplish your mission. This may include the system itself, which may be nothing more than a flowchart or template to follow.
“At first, I needed to figure out how to publish content and monetize it,” says Brian Robben, CEO of Robben Media in Cincinnati. “What I discovered is that people will pay for value. So I wrote the best posts possible, directed people to a newsletter, and then wrote a book with even better content, which I promoted to my mailing list.
If you created a physical product, your stampede will support some aspects of retail businesses. It’s not just the window display, but the entire supply chain and logistics that bring the product to the shelf.
“There are many steps involved in bringing a product to market,” says Kathy Thomas, a Dallas, Texas-based bookstore executive, Half Price Books and CEO of Ready Ritas, a margarita blend company. which she created in 2016. “Since the packaging is unique and not on the market and the idea is different, I needed a brand consultant. I hired an art director to design the logo and develop the bag graphics. Since the bag was new to the market, I had to contact 25 manufacturers to get one to agree to handle the project. I needed a maker to make the mix and pour the mix into the single bag. Most manufacturers want the mix to come in a standard 750 liter bottle. Making the product was difficult, but getting retailers to sell it was also a problem. Business organizations have been very helpful in getting information on the basics of starting and promoting a business. »
Chances are you’re overlooking an essential part of your physical setup. People are an important part of your side business. Even if you plan to do it all on your own, you will still need to work with others who provide you with a service.
Daniel Polotsky, Founder and President of CoinFlip in Chicago, said, “I needed a lot to get things going when I started CoinFlip, but I trusted myself and the team, I needed to build banking relationships and deal with regulators to keep the business afloat. I needed to find people I could trust and make every hire count. I had to always stay one step ahead of my competition and be wary of big companies entering the market. CoinFlip has been self-funded from the start and is at the forefront of a new industry; there is no playbook we can rely on refer. But that’s what makes it exciting!
Moreover, chances are that your customers are part of your physical factory as well. And that will require navigating the social world to uncover leads and perhaps even relying on other people to provide helpful referrals.
“To start my business, I needed a lot of hard work, determination, luck, and the right connections,” says Flynn Zaiger, CEO of Online Optimism.
Finally, don’t overlook the fact that you may need help, even if only for a short time.
“I needed a mentor,” says Lauren Hyland, CEO and founder of Hyland Consulting LLC in Pittsburgh. “Someone to show me a plan, the things that were needed and the things that would bring income.”
This need occurs most often. You should take this into account, if only to help point you in the right direction or boost your confidence when you first embark on this new adventure.
“Put simply, I needed advice,” says Tanner Chidester, CEO of Elite CEOs in Miami. “I just needed to know which way to go. Before, I had always guessed what to do next and was completely clueless. Getting coaches (even bad ones) helps you succeed by following a pattern that has done it before.
The physical world often poses the greatest challenge in creating pleasurable secondary turmoil. You can deal with some aspects faster and easier than others. For example, buying office supplies is easy. On the other hand, depending on the kindness of strangers can upset you.
However, if you know what to expect and prepare accordingly, you should be able to devise an effective strategy to fill the necessary physical inventory.
Of course, in the process, you might find that you’ll need a small injection of capital to complete your supply list.