Dutch clothing brand Kings of Indigo has a new owner. The brand is getting a fresh start with German entrepreneur duo Kathrin and Sebastian Proft, Mariska Stolwijk confirmed on the phone with FashionUnited. Stolwijk, who was previously head of product development at Kings of Indigo, will become the company’s managing director in the Netherlands following the acquisition. Founder Tony Tonnaer will leave the brand.
Both Kathrin and Sebastian Proft have a background in finance and “green” fashion. Prior to the acquisition of Kings of Indigo, they already owned the German-Austrian retail chain Dollinger and the brands Feli & Hans and Stapf. All three companies, like Kings of Indigo, focus on sustainability. Dollinger and Feli & Hans both operate at the intersection of more sustainable fashion and traditional clothing, also known as “Trachten”, particularly in Austria and the Bavaria region of southern Germany. . Sebastian Proft will play an important role within Kings of Indigo: he will be responsible for the finance and sales of the company.
Stolwijk called the acquisition a “very nice combination”, adding: “The stakeholder comes from Germany, and Germany is Kings of Indigo’s biggest market right now. They are sustainability conscious. That’s good. .” Sebastian’s financial background is also valuable, she noted. “While Kings of Indigo is an enduring brand, it must also be considered from a business perspective if the business is to be profitable. Only then can we truly have an impact on the world with sustainable clothing.
German entrepreneurial duo take over Kings of Indigo
Within the Kings of Indigo team, “emotions have yet to set in,” Stolwijk said. “The restart took a while – we are now five weeks away from bankruptcy – so the news seems overwhelming. But everyone is very happy that the brand is getting a fresh start. Not only the Kings of Indigo team, but also suppliers and customers. It really is a great Christmas present.”
The entire Kings of Indigo team was offered a new contract with the acquisition. A few decided to quit in the weeks between bankruptcy and restarting. Tonnaer is also leaving the company. “I will continue to deal with the bankruptcy of KOI International BV, then pause, reflect and then see where I will put my passion for denim, innovation and sustainability,” he wrote in a statement. email to FashionUnited.
Stolwijk was offered the position of general manager and accepted it. “Very exciting, but I really believe in the work and the values we stand for. I have faith in it.”
Kings of Indigo B2B sales are currently live again. “We are still working hard to restart the brand’s B2C online store,” Stolwijk said. “We hope to be back on the air next week.” The production team is currently hard at work on the Spring/Summer 2023 collection, the first goods of which will be delivered next week. Additionally, efforts are being made to produce samples of the Fall/Winter 2023 collection, as Kings of Indigo has also requested scholarships again. Signups for Modefabriek and Seek have already been confirmed, and Neonyt is also planned.
Kings of Indigo was declared bankrupt in mid-November. Earlier this week, it was announced that the Designated Curator was in favor of a reboot. Several parties have expressed interest in taking over the brand.
Editor’s Note: This article has been updated with the latest information since publication.
This article originally appeared on FashionUnited.NL. Translation and editing by: Rachel Douglass.