McLaren and BAT team up with artist Anna Maria Aoun

McLaren and BAT team up with artist Anna Maria Aoun

Following Rabab Tantawy’s 2021 standout design for the ‘Driven by Change’ program, Vuse and the McLaren Formula 1 team present their latest artist partnership with illustrator artist Anna Maria Aoun. The artwork brings together an abstract design for the new car livery that encapsulates an inspiring message through its flowing lines.

Better known as Anna Tangles online, the Lebanese artist has developed a distinctive style that sees the formation of curves merge to create a sense of calm and focus. Its aesthetic is more of a reminder to push through challenges rather than getting entangled in deliberation. This powerful philosophy is what inspires this year’s ‘Driven by Change’ car livery project.

Harnessing the initiative’s creative focus in motorsport, Aoun designs a wraparound piece in vibrant tones of electric blue alongside McLaren’s signature fluorinated papaya accents that bring a dynamic, almost active look to the livery. When the unique McLaren F1 car races around the track, the artist hopes it will allow other up-and-coming talents to create without limits and enjoy the sense of liberation that creativity brings.

John Beasley, Brand Building Group Leader at BAT, comments: “Driven by Change was designed to create a legacy, and we couldn’t be prouder that our 2021 artist, Rabab, has identified Anna to carry on that legacy of creativity and leadership. change. Anna embodies the Driven by Change philosophy, and it’s great to see an original piece of her work given time to shine on one of the fastest-moving canvases in the world.

Louise McEwen, Executive Director of McLaren Racing Brand & Marketing added: “It was great to launch our latest livery for the Driven by Change campaign. The fan reaction has been incredible, and it’s great to see him on track under the lights of Abu Dhabi. It really jumps. We also loved having Anna Tangles as part of the McLaren family this weekend, seeing her artwork come to life on our cars has been inspiring. It was great working with her, and we look forward to seeing her continue to grow.

Don’t miss the chance to get up close and personal with the recently unveiled McLaren Formula 1 race car. Visit Jumeirah Beach Residence from November 24 to December 4 to view the car and take part in the fully immersive Vuse x McLaren experience. To participate, you must be 18 years or older.

Jumeirah Beach Residence
Al Mamsha Street, Dubai
United Arab Emirates

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