PacSun turns to digital fashion and the metaverse for its latest winter arrivals

PacSun turns to digital fashion and the metaverse for its latest winter arrivals

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PacSun is rethinking the way Gen Z consumers shop. The youth retailer continues to embrace VR, AR, 3D and interactive opportunities to engage with fashion and self-expression in the metaverse. Taking inspiration from Web3’s style-obsessed Miquela, PacSun also enlisted IRL TikTok creators Brooke Monk and Mathieu Simoneau to enter the immersive and ever-expanding world of PacVerse. The digital destination depicts a futuristic airport, an upside-down universe, and an icy winter-themed wonderland. The launch of PACWORLD on Roblox and “PacSun the Game”, compatible with tablets, embraces the gamification and digitization of modern commerce. PacVerse will unveil a dedicated gift shop showcasing the retailer’s latest men’s arrivals with exciting opportunities for users to customize their avatars and shop directly through the metaverse.

PacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn Rumfallo

PacSun’s metaverse experience reflects Gen Z’s forward-thinking consumption patterns and a new fashion culture. As one of the first US retailers to accept cryptocurrency payments through service provider BitPay, PacSun also made progress on its first-ever NFT, the PacSun Wave (released November 2021), followed by the Pac Mall Rats NFT collection. Taking inspiration from these virtual assets, PACWORLD is an innovative way to inject futuristic Web3-inspired style into your everyday style while creating your own digitized persona.

PacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn Rumfallo

The 2022 seasonal lineup includes graphic tees, fleeces, sweaters, flannels, cargo pants and outerwear, filled with graphic and psychedelic patterns and text. For digital natives, self-expression and the freedom to explore your identity in both physical and virtual realms is paramount. While the intersection of the two may seem staggering to some, VR and AR experiences have ushered in a new frontier of gaming and equally unconventional fashion trends.

PacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn RumfalloPacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn RumfalloPacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn Rumfallo

PacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn Rumfallo

The fusion of 90s minimalism juxtaposed with the basic subversive and grunge DIY trend currently sweeping TikTok is a testament to the rise of digital fashion. The style is characterized by rebellious, deconstructed garments with geometric cutouts, asymmetrical draping, textured stitching and fringe embellishments – seen worn by avatar influencer Miquela, among others. PacSun’s latest initiatives highlight how digital aspirations can be realized and expressed in the real world, where avatar mood boards become holiday wish lists.

PacSun 2022 Seasonal Winter Clothing Range PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW oke Monk Mathieu Simoneau Brynn Rumfallo

Whether you’re building a digitized character or preparing for the frigid months ahead, PacSun’s 2021 seasonal lineup and purchasable metaverse experience offers the best of both worlds with more on the horizon. Learn more about PACWORLD and PacVerse on the PacSun website. Check out the lookbook above to see some styles in action.

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