Opinions expressed by Entrepreneur the contributors are theirs. Entrepreneurs are naturally driven by profitability, but that doesn’t mean they can’t focus their attention on sustainability, too. Company founders are increasingly launching organizations with strong environmental, social and governance (ESG) components. And private equity and venture capital firms are taking notice, supporting startups and existing organizations … Read more
Opinions expressed by Entrepreneur the contributors are theirs. Are you an entrepreneur who wants to leave your mark on the world but finds it just isn’t happening? Maybe you came up with great ideas and took action only to have them fail, leaving you demotivated and wondering if all the work was worth it. Klaus … Read more
Opinions expressed by Entrepreneur the contributors are theirs. As a recent college graduate, you have your degree and perhaps some experience from a first job or internship. But now you are interested in realizing your entrepreneurial ambitions and starting your own business. Starting a small business is an increasingly popular option for young people – … Read more
Opinions expressed by Entrepreneur the contributors are theirs. 2022 was the first year of diversity, equity and inclusion accountability for inclusive leaders. Our future will be filled with rising expectations from employees, customers and business partners, who expect us to step up and courageously respond to society’s needs and problems through human differences. It won’t … Read more
Opinions expressed by Entrepreneur the contributors are theirs. According to ProfitWell, 80% of future profits come from just 20% of existing customers. Clearly, then, any effort to keep yours engaged is a worthwhile investment, and loyalty programs are one of the oldest and most popular ways to do this. Simply put, these programs retain existing … Read more
Opinions expressed by Entrepreneur the contributors are theirs. Facebook ads can be a great way to drive traffic to your website and increase sales conversions, but they can also be expensive and difficult to manage if you’re unfamiliar with the platform. By understanding how Facebook ads work and the options available to you, you can … Read more
Opinions expressed by Entrepreneur the contributors are theirs. Once upon a time, my wife Jenna and I and our three children under ten moved from San Francisco to Los Angeles, had another baby, and bought our first house together. Thiswe thought, is the perfect time to quit our jobs and start a business! [eyeroll] The … Read more
Opinions expressed by Entrepreneur the contributors are theirs. Contrary to popular opinion, you don’t need to build an audience before launching your SaaS business. SaaS affiliate programs provide access to other people’s audience. You’ll get to tons of early adopters in weeks, which would otherwise take years. Of course, this comes at a cost which … Read more
Opinions expressed by Entrepreneur the contributors are theirs. The Internet has changed business almost beyond recognition. Gone are the days when business cards, a yellow pages listing and well thought out display advertising were necessary to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social … Read more
Opinions expressed by Entrepreneur the contributors are theirs. Recruiting and retaining exceptional talent is challenging and time-consuming, especially when tech companies demand experienced developers and engineers. Additionally, filling gaps due to a lack of resources or specialists can be both difficult and time-consuming, especially for high-tech roles such as iOS developers or machine learning engineers, … Read more