5 proven tips to better define your company’s unique value proposition

Opinions expressed by Entrepreneur the contributors are theirs. The business world is incredibly competitive – which is no doubt why around 45% of businesses fail within five years of opening. While there are many reasons a business can fail, one of the biggest barriers to success is not having a well-defined Unique Value Proposition (UVP). … Read more

How to Find Your Niche and Own It in 3 Simple Steps

Opinions expressed by Entrepreneur the contributors are theirs. When I started my marketing agency, I had to make a lot of choices about what services I could offer. I found that the most difficult part was not choosing which services to offer, but which ones. not offer. It was quite easy to start with a … Read more

Employers – Here’s how you can maximize the productivity of your hybrid employees

Opinions expressed by Entrepreneur the contributors are theirs. A new study from the University of Birmingham has found that managers have developed a more positive view of the benefits of remote and flexible working since the outbreak of the Covid-19 pandemic. The research surveyed 597 managers and found that 51.8% of them agreed that working … Read more

5 Simple SEO Strategies to Improve Your Rankings

Opinions expressed by Entrepreneur the contributors are theirs. Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and a better chance of selling your products and services to a wider audience. No matter how good your products are or how good your website design is, without an SEO strategy … Read more

10 tips to help you choose your next great employee

Opinions expressed by Entrepreneur the contributors are theirs. In its recent monthly jobs report, the National Federation of Independent Business revealed what many small businesses already know: finding a quality workforce is a challenge. In fact, the report notes that filling vacancies is the biggest problem facing small businesses. Nearly a quarter of owners said … Read more

Your employee wants a raise. Here are 7 ways you can afford it.

Opinions expressed by Entrepreneur the contributors are theirs. Your employee is asking for a raise. And you can’t blame them. Inflation is between 7 and 8% and people have to, at the very least, keep up with the cost of living. It’s now the norm in 2023. It’s happening everywhere. Payroll company ADP recently reported … Read more

Why creativity is the best tool to overcome challenges

Opinions expressed by Entrepreneur the contributors are theirs. With these “unprecedented times” come unprecedented emotions. In the first year of the Covid-19 pandemic, the prevalence of anxiety and depression increased by 25%, and many are feeling the squeeze from the rising cost of living, political unrest and continuous news. We are all feeling so deeply … Read more

4 trends that will disrupt communication strategies

Opinions expressed by Entrepreneur the contributors are theirs. You’ve seen the rise of the internet and the upheaval of social media platforms once considered invincible. Now you meet the new neighborhood kids who are creating a storm in the digital world – but will that mean a pivot for your communication strategy in 2023? Whether … Read more

How to Create a 3-Step Leadership Development Framework

Opinions expressed by Entrepreneur the contributors are theirs. Answering this simple question can change your business forever: what does it mean to be a leader in your organization? As a leadership coach and trainer, I am often asked, “What is the best leadership training for my organization?” My answer is always: “What change do you … Read more

3 Ways Mindfulness Can Make You a Better Entrepreneur

Opinions expressed by Entrepreneur the contributors are theirs. As the owner of several digital marketing companies, I’ve found that mindfulness has played a crucial role in my success over the years. Not only has it helped me stay focused and productive, but it has also allowed me to approach challenges and difficult situations with a … Read more