5 proven tips to better define your company’s unique value proposition

Opinions expressed by Entrepreneur the contributors are theirs. The business world is incredibly competitive – which is no doubt why around 45% of businesses fail within five years of opening. While there are many reasons a business can fail, one of the biggest barriers to success is not having a well-defined Unique Value Proposition (UVP). … Read more

How to Find Your Niche and Own It in 3 Simple Steps

Opinions expressed by Entrepreneur the contributors are theirs. When I started my marketing agency, I had to make a lot of choices about what services I could offer. I found that the most difficult part was not choosing which services to offer, but which ones. not offer. It was quite easy to start with a … Read more

How to Create a 3-Step Leadership Development Framework

Opinions expressed by Entrepreneur the contributors are theirs. Answering this simple question can change your business forever: what does it mean to be a leader in your organization? As a leadership coach and trainer, I am often asked, “What is the best leadership training for my organization?” My answer is always: “What change do you … Read more

3 Ways Mindfulness Can Make You a Better Entrepreneur

Opinions expressed by Entrepreneur the contributors are theirs. As the owner of several digital marketing companies, I’ve found that mindfulness has played a crucial role in my success over the years. Not only has it helped me stay focused and productive, but it has also allowed me to approach challenges and difficult situations with a … Read more

5 best practice tips for onboarding remote employees

Opinions expressed by Entrepreneur the contributors are theirs. Few companies pay enough attention to employee onboarding – according to a recent Gallup survey, only 12% of employees think their company does it well. And it’s clear that effective onboarding is crucial to business productivity and employee retention: successful onboarding can improve employee performance by up … Read more

5 Goal Setting Frameworks to Help You Live Your Dream

Opinions expressed by Entrepreneur the contributors are theirs. Are you an entrepreneur who wants to leave your mark on the world but finds it just isn’t happening? Maybe you came up with great ideas and took action only to have them fail, leaving you demotivated and wondering if all the work was worth it. Klaus … Read more

4 ways your business can profit from a recession

Opinions expressed by Entrepreneur the contributors are theirs. Today’s macroeconomic environment is marked by high inflation, low consumer confidence, disastrous stock market performance and rising interest rates. Few sectors of the economy are immune to the current malaise, and consumer and business discretionary spending is at historic lows. In times like these, it’s natural for … Read more

Once a skeptic, Elon Musk is now embracing this divisive workplace policy — and you should too.

Opinions expressed by Entrepreneur the contributors are theirs. As part of ongoing cost-cutting measures under new owner and CEO Elon Musk, Twitter is closing its Seattle offices and asking employees to work remotely. This is despite Musk pretend earlier that remote workers are only “pretending to work” and banning remote work on Twitter as soon … Read more

4 Ways to Stop Entrepreneurship from Ending Your Marriage

Opinions expressed by Entrepreneur the contributors are theirs. When I co-founded Keap with my brothers-in-law in 2001, I had no idea the scale of the challenges ahead. In particular, I had no idea that the pressure of entrepreneurship would build up until one day it threatened to crush my marriage. Here’s what happened then, and … Read more