5 proven tips to better define your company’s unique value proposition

Opinions expressed by Entrepreneur the contributors are theirs. The business world is incredibly competitive – which is no doubt why around 45% of businesses fail within five years of opening. While there are many reasons a business can fail, one of the biggest barriers to success is not having a well-defined Unique Value Proposition (UVP). … Read more

How to Find Your Niche and Own It in 3 Simple Steps

Opinions expressed by Entrepreneur the contributors are theirs. When I started my marketing agency, I had to make a lot of choices about what services I could offer. I found that the most difficult part was not choosing which services to offer, but which ones. not offer. It was quite easy to start with a … Read more

5 Simple SEO Strategies to Improve Your Rankings

Opinions expressed by Entrepreneur the contributors are theirs. Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and a better chance of selling your products and services to a wider audience. No matter how good your products are or how good your website design is, without an SEO strategy … Read more

4 trends that will disrupt communication strategies

Opinions expressed by Entrepreneur the contributors are theirs. You’ve seen the rise of the internet and the upheaval of social media platforms once considered invincible. Now you meet the new neighborhood kids who are creating a storm in the digital world – but will that mean a pivot for your communication strategy in 2023? Whether … Read more

3 Ways to Fuel Your Digital Media Growth in 2023

Opinions expressed by Entrepreneur the contributors are theirs. In light of recent turmoil in tech companies, a possible looming recession, and lingering inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize the return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google), and Meta (Facebook/Instagram) lost … Read more

5 Types of Paid Customer Loyalty Programs

Opinions expressed by Entrepreneur the contributors are theirs. According to ProfitWell, 80% of future profits come from just 20% of existing customers. Clearly, then, any effort to keep yours engaged is a worthwhile investment, and loyalty programs are one of the oldest and most popular ways to do this. Simply put, these programs retain existing … Read more

Book author fakes suicide and returns two years later

How’s that for a plot twist? In 2020, the daughter of romance book author Susan Meachen announced on Facebook that her mother had taken her own life. Meachen was much admired in the independent romance book community, and thoughts and prayers poured in. Meachen has published ten romance novels. His “last” book, Love to last … Read more

5 reasons why you need to incorporate emojis into your marketing strategy

Opinions expressed by Entrepreneur the contributors are theirs. So many messages get lost in translation when typed or written. How can you convey your tone of voice or feelings in just 280 characters or less? According to a report, adding emojis to your social media posts increases engagement and reduces advertising costs. While marketers of … Read more

10 Crucial Tips and Benefits for Internal Marketing

Opinions expressed by Entrepreneur the contributors are theirs. Have you considered an internal marketing strategy for your brand? If so, you are not alone. Marketing is one of the biggest challenges for many businesses, and outsourcing often leads to disappointment and headaches. Finding the right marketing company to work with can be a time-consuming and … Read more

Is joining TikTok worth it for B2B businesses?

Opinions expressed by Entrepreneur the contributors are theirs. The TikTok video platform, created in 2016 as an offshoot of Musical.ly, has grown exponentially in popularity over the past few years, amassing around 1 billion monthly active users. His videos, which were once only used for dances and memes, have since adapted to a wider audience … Read more