Tampax goes viral for tweeting about being in “their DMs”

Tampax goes viral for tweeting about being in “their DMs”

The chaos on Twitter has people (and brands) tweeting their drafts – and some are getting more cheeky than others.

Tampax’s social team, for example, had apparently kept this one around for a while.

Taking cues from the classic internet meme format of “You’re in their direct messages,” meaning approaching someone in a more “I am…” romantic way, the brand used its unique positionality for its customers.

And it looks like the funny Tweet paid off. It got over 50,000 likes.

Tampax also quoted him on Twitter a few hours later and linked him to the emotional and apocalyptic jokes that emerged on Twitter at the news that last week some 1,200 engineers resigned from the company on Thursday.

“Refused to let Twitter shut down before sharing this tweet,” the company wrote. Others began to “mourn” the platform in Tweets.

Elon Musk completed his purchase of Twitter in late October and laid off half the staff in early November. His ever-evolving ideas on how to distribute the blue ticks sent shares of Eli Lilly and Company sinking earlier this month after a Twitter account followed suit and tweeted that insulin was now free. This, and other blunders, caused several advertisers to leave the platform.

Last week, Musk wrote a memo to employees saying they had to be “extremely hardcore” and “work long hours at high intensity” to join “Twitter 2.0.” If they weren’t interested, they could be fired and given three months’ severance pay.

Related: What is a ‘decentralized social network’ juggernaut and why is Elon Musk already raging about it?

Three unnamed sources told the New York Times the number of people who quit could have been as high as 1,200 out of the remaining 3,700 employees.

However, the platform is still online. And people took the opportunity to tweet about the Tampax joke.

One person, for example, referenced the infamous leaked call transcript in which the current King Charles III joked with his then lover, Camilla Parker-Bowles, now Queen Consort of the UK , that he wanted to be close to her like a buffer.

“*Spit drink* King Charles has 24 hours to respond,” one user wrote.

Some ripped up the Tweet:

Others were there:

There was also a bit of corporate humor. People have been asking brands to stop trying to be funny on the platform, but that hasn’t stopped Tampax and Always from sharing rules-related puns. (The brands have the same parent company, Procter & Gamble.)

“How long have you been keeping this one,” Always wrote. “Since the last period,” Tampax replied.

The company did not immediately respond to a request for comment on the circumstances leading up to the Tweet.

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