The international green fashion fair focuses on new formats and strategic partnerships

Frankfurt am Main, December 5, 2022 From January 21 to 23, 2023, INNATEX will take place for the 51st time on its regular daily schedule. So far, more than 200 brands have registered from Saturday to Monday at Hofheim-Wallau, near Frankfurt am Main, returning to pre-COVID levels. Its motto, “One Goal, Endless Styles”, refers not only to the diversity and solidarity of the INNATEX community, but also to the fact that green fashion is a fundamental business sector for the future.

Sustainable development: an economic model ready for the future

“We seek to promote constant new development in a sustainable textile industry through new formats and cooperation agreements,” says INNATEX project manager Alexander Hitzel. “We are currently working with the Retail Federation (HDE) to reach out to conventional retailers. In addition, we are planning creative and entirely new concepts for presenting labels, as well as a panel of companies designed to provide information and hard facts for the trade. Sustainability projects are only truly sustainable if they are also self-sufficient business models. »

From live presentations and strategic communication to fundraising campaigns

But, he says, the demand for established natural fibers and purpose-built production and certification options is also growing. The International Association of the Natural Textile Industry (IVN) will again be on hand to offer their expertise and provide information on the implementation of the new German supply chain law.

The DesignDiscoveries support program, which will be presented in a special freshly designed space, offers newly selected labels a platform for their creative ideas. Applications are still open until December 15. “At INNATEX, retailers can research trends and discover new ideas and products, directly compare an unbeatable range of collections and items from different suppliers, and network – these are the benefits of this order fair. “, says Hitzel.

INNATEX collaborates for the first time with the organization Europe Cares, which provides humanitarian aid to “people on the move”. Surplus goods that exhibitors can donate to the campaign will be used to benefit refugees at Europe’s borders.

INNATEX | International Fair for Sustainable Textiles:

INNATEX is the only international fair for natural textiles in the world that offers a unique sales and communication platform not only to the traditional clothing sector, but also to countless other textile product groups, including accessories, shoes, home textiles, fabrics, toys and many more. After. Since 1997, this fair for trade visitors has taken place twice a year – once in winter and once in summer – in Hofheim-Wallau near Frankfurt am Main. Since spring 2014, Showroom events in Bern (Switzerland) and Salzburg (Austria) have completed the portfolio offered by the trade fair organizer MUVEO GmbH.

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