The metaverse will influence travel decisions in 2023, predicts BookingCom

The prolonged COVID-19 lockdown has changed the travel industry – and the way of life for millions of people. But now that the pandemic seems to be under control, companies are looking to rise from the ashes with new ideas for engaging customers, and the metaverse seems like an exciting topic to explore.

According to a survey conducted by the famous travel portal with more than 24,000 people in 32 countries, a considerable number of users replied that the metaverse could help them define their travel destination.

Next Vacation Destination: The Metaverse

The survey shows a significant interest among travelers to discover destinations virtually while choosing a place to spend their holidays. Of all, the most likely to experience virtual journeys into the metaverse are Gen Z (45%) and Millennials (43%). More than half of respondents said virtual reality is a viable tool when choosing a good travel destination. also says 4,574 respondents were only willing to travel to new places after experiencing them in the Metaverse. In addition, 35% of respondents are willing to spend several days in the metaverse to have a point of view on the environment and the places that could hold their attention.

According to, virtual reality and blockchain technologies will allow users to experience anything from a sunny beach to the desert without being physically there. However, 60% of respondents still believe that the experience offered by the Metaverse and other virtual technologies is not comparable to an in-person presence.

The future of the internet

Metaverse is a concept created to describe a persistent online 3D universe that combines multiple virtual spaces. It’s like a futuristic vision of the internet where users work, meet, play and socialize together in an alternate reality.

Video games offer the closest metaverse experience; developers have pushed the boundaries of what a game is by hosting in-game events and designing virtual economies. With this in mind, the metaverse is a virtual environment that attempts to replicate the real world on a digital basis.

Some companies, like Microsoft and Meta, are working on their own virtual worlds, or “metaverses.” But other projects, like The Sandbox and Decentraland, use decentralized blockchain technology to create metaverses that offer more privacy, openness, and depth. These initiatives are supported by many fans who believe in their values ​​and are ready to support them financially.


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