The new must-have Christmas gift is a giant fruit bow

Follow your nose and be sure to bring plenty of milk.

The Big Fruit Loop has just hit the market, a giant 930 calorie single fruit loop that costs $19.99.

The Cereal Killer is the latest creation from Brooklyn-based art collective MSCHF, which specializes in limited-edition “drops” that release every two weeks. It’s the same company that sold Lil Nas X “Satan Shoes” – Nike Air Max 97s with a bronze pentagram, inverted cross and a drop of real human blood for $1018.

The shoes sold out within minutes.

Big Fruit Loop is less controversial, although Kellogg’s isn’t too happy about it. Company spokesperson Kris Bahner told CNN that the “Big Fruit Loop” is “trademark infringement and an unauthorized use of our trademark,” adding that “we have contacted the company for resolution. amicably”.

Packaged in a colorful box with images of Toucan Sam choking, Big Fruit Loop promises to be “part of a junk breakfast”. The single blueberry loop tastes like a fruit loop, but it contains 870 grams of sodium and 75 grams of sugar.

“With MSCHF, we’re always looking for cultural ready-mades that we can play with,” MSCHF co-founder Daniel Greenberg told Food & Wine. “Cereals are, of course, one of those things. Looking at the object and thinking about what we could do with it, expanding it to fit the size of the box seemed too perfect to leave. pass.”

Is this some sort of overuse comment?

Greenberg won’t tell. “As always with any MSCHF release, it’s up to you,”

Related: 4 seasonal bustles to keep your pockets tingling

A successful business model?

MSCHF’s fun stunts have them laughing all the way to the bank. In addition to Satan Shoes, products like “Jesus Shoes,” Air Max 97s with soles containing holy water from the Jordan River, also sold for $1,425 each.

Last year, Business Insider reported that MSCHF, founded by a former BuzzFeed employee, closed two funding rounds totaling $11.5 million.

More recently, investor Sahil Bloom made a Twitter thread analyzing MSCHF, which he says is “as creative as it is profitable.”

Bloom tracked sales of his Cease & Desist Grand Prix shirt, featuring logos from Disney, Microsoft, Tesla, Walmart, Subway, Starbucks, Coke and Amazon. Bloom estimates that the sale of just eight shirts generated: “$120,000 in revenue; $75,000 in profit, millions in media earned, and a thumb nose @ big body.”

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